Lately, Alexa Chung announced that she is launching her own namesake fashion brand. Named as the creative director of the new ‘ALEXACHUNG’ label, she will be launching her new ready-to-wear line in May 2017. The collection will include daywear, eveningwear, shoes, jewellery and denim.
Collaborating with the likes of Marks and Spencer, Madewell, Supergra and AG Jeans on exclusive capsule collections, she will house her label at Selfridges, Galeries Lafayette and Matchesfashion.com.
Alexa said in an official statement naming Haider Ackermann’s former head of atelier, Edwin Bondson, as her new managing director. ‘After many seasons of inspiring and eye opening collaborations with some of my favourite brands, I have decided that now is the perfect time to go it alone and establish my very own fashion line.’
