Vikram Phadnis started his career as a choreographer and juggled in myriad works before choosing fashion as his true calling. Not having gone any formal training in fashion, he currently adorns the wardrobes of some of the biggest names in the glamour industry. Besides his passion for designing, Vikram is a natural stylist too.
The ace designer has showcased his collection in numerous fashion weeks where his efforts have always been to achieve synthesis of popular and avant-garde tastes. His unique selling point is his bridal and prêt-a-porter wear.Concentrating on everyday realistic styles, his collections are high on practicality and elegance. He also represented India in the 10th Sanlam South African Fashion Week in 2006.
Vikram has a long term association with the Film fraternity. He has a loyal fan following amongst Bollywood stars like Salman Khan, John Abraham, Bipasha Basu, Lara Dutta, Malaika Arora, Ayesha Takia Priyanka Chopra, Sushmita Sen and Aishwarya Rai who swear by his collections. He has designed the costumes for various films including Mujhse Shaadi Karogi, Lucky, Salaam-e-Ishq and Aitraaz. His outing with Priyanka Chopra for Mujhse Shaadi Karogi won him an IIFA award for the Best Designer.
In the past two decades, he has created for himself a place in the Fashion and Film Industry, which can be filled by none other. The multi-faceted man now also plans to venture into directing his own movie.
Phadnis retails from his flagship store in Mumbai & Delhi where his label offers high end Indian and western wear, both for men and women. His creations are also available at Pune, Hyderabad, Bangalore, Chicago, New York and Saudi Arabia. He holds the distinction of being the first Indian designer to open a stand-alone store in South Africa at Johannesburg.
You can get Vikram at:
Square One, Ground Floor, Gulmohur Road, JVPD, Mumbai
