Varija Bajaj is an artist living out her own experience through her label VARIJA – which means Lotus in Sanskrit. Known for her kitsch art and heirloom craft… Her statement of fashion is colorful, textured, finely detailed and comfortable clothing. The ‘Indian essence’ is her prime predominance. With a great eye for perfection, she creates ensembles, which are perfect fusions giving her brand an international flavor.

VARIJA likes to play around with a variety of weaves. She strongly believes that all her creations have to be fabric strong. Use of surface textures and unconventional fabric treatments she adds a new dimension to the overall look of the collection. Surface treatments like crinkling, quilting, multicolored and tone on tone layering, embellished borders, handmade lace, floral embellishments and extensive use of zari, all blended in perfect harmony.Since her forte is Weddings and Occasion wear she concentrates on Indian detailing with an unusual play of colours.

Being a successful entrepreneur, she is now a case study in ISB Hyderabad, the most reputed B-schools of the country. She also has lectures given at FMS Delhi and XIC Mumbai to her credit. She has been was awarded the Women’s Achiever’s Award in the field of Fashion by Young Environmentalists Programme Trust in Mumbai.

“My collection is all about vibrant colours, young silhouettes and unconventional concepts dressing people in style with an element of fun. They are a collection for real customers and not just the ramp,” says Varija. Besides doing her own shows with different themes to her credit,she runs her label from her studio in Noida and via 25 multi-designer outlets across India viz; Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Jaipur, Nagpur, Ludhiana and Ahmedabad. Internationally, she has done assignments for Australia, Europe, Middle East and South Africa.

You can get Varija at:

www.lotusse.biz

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