The sisters have been the favourite designers for many young girls looking for their first sari or lehenga as well as their mothers who keep coming back for more. Trupti Bellad- Hermans initially designed tunics, tops & dresses with no formal training in fashion design while her sister Preeti McConkey, studied graphic design at F.I.T, New York.
The label ‘Trupsel’ was started by Trupti in 2003 which was later joined by Preeti in 2009 and further introduced saris and lehenags as an extension to the brand. The label is synonymous with all the vibrant colours of India, embroideries that reflect a deep rooted tradition and yet contemporary, modern day handwriting that is unique in its form and expression. The label is known for its elegance and quality which is available at affordable prices. The collection comprises of panelled saris, lightly embellished lehengas, drape dresses and floor length anarkalis and occasion wear tunics in feminine silhouettes with intricate detailing in a colour palate ranging from deep vermilion, lush jewel tones, soft pastels to neon brights.
The designer duo have been showcasing their designs at prestigious shows like Design One, IMC Women Entrepreneurs and Araaish and various shows in London, New York, LA and Brussels. The duo have earned clients like Priyanka Chopra, Bipasha Basu, Amrita Puri, Queenie Dhody and Tara Sharma to name a few. Their creations are retailing from their flagship store in Mumbai and many multi-designer stores in Mumbai, New Delhi, Hyderabad, Kolkata and Chennai.
