Sensitive fusing of eastern traditions with western aesthetics in typical hand embroideries with doris and silk threads, patchwork with leftover silk strips traces its life in the partly Maharashtrian and part Tibetan/Sikkimese origins of Sonam Dubal. He graduated of fashion design at the NIFT in 1990 and began his career with the vanguard of Indian fashion Rohit Khosla. For the next eight years Sonam worked in areas of theatre design, advertising, all the while exploring new experiences and traveling extensively around the world absorbing.
He returned to mainstream fashion in 1999 with the launch of his label Sanskar and started his own studio. The label began with a simple wearable collection in old brocades with Ogaan in New Delhi. Having always wanted to connect to the past Sonam had been partial to recycling as a concept designing with this in mind he strived to integrate fabrics using old textiles mainly saris thus absorbing tradition and interpreting it in styles that are contemporary. This alternative design philosophy caught the eye of the trend store L’eclaireur, Paris at LFW.
- 2002- The Singapore Fashion Festival
- 2003- first introduced at the Lakmé India Fashion Week
- 2006- The Rosemount Australia Fashion Week Melbourne
- 2006.- recipient of one of the top 50 achievers in Global Mainstream in the category of fashion at the university of Leicester law school
- 2007- he was awarded the Elle Global Award
The label focuses on traditional eastern thought and philosophy through inspired silhouettes like the bakhu and honjus re-invented into chic and contemporary versions with stripes providing relief. Typical to Sanskar are the hand embroideries with doris and silk threads, patchwork with leftover silk strips which is amalgamated to create interesting weave like effects on textile. Printing and handpainting have been recently incorporated in the collections drawing inspirations from the various parts of the world. In time a distinct signature style has emerged influenced by both Eastern traditions and western thoughts. Hence growth has been an intuitive process sensitive fusing both eastern philosophy and western aesthetics.
Sanskar by Sonam Dubal has its extensive retails presence globally. In India it is available at high fashion brands like Ogaan, Aza, Rudraksh, Amethyst, Casa Goa, 85 Lansdowne and Cinnamon. And internationally it retails through Asia society in New York, Tashi in London, Les Nomades in Geneva, Piluca Osaba in Spain, Naseem@Home in Melbourne and Arida in Sydney.
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