11.11 by CellDSGN is an exclusive women wear label from CellDSGN studio launched at Delhi Fashion Week 2008 carrying the brand’s philosophy of evolved simplicity in fashion.
CellDSGN was born out of passion for design and an enduring enthusiasm for creating beauty. In 2003 two young designers set up this design consultancy studio in Italy after completing their post graduate training at the Domus Academy, Design School in Milan. Smita Singh Rathore and Shani Himanshu worked with important brands and labels including Diesel, Neil Barrett, Levi’s, Gas Jeans and 55 DSL which acquainted them with the who’s who of the fashion world.
In 2006 the designers moved back to their home and set up CellDSGN studio in New Delhi involving a team of creative minds, from architects to artists who believe in and harmonize the philosophy of balanced design. Since that day the label has successfully showcased its collection at the On-Off exhibition in London and Vendome in Paris.
The label firmly believes that creativity is limitless and over the years widened their areas of expertise to include product, furnishings and accessory design along with fashion while mixing flair for fashion with the functionality of design.
It owns a brand Nay-Ked that retails across North America with its showroom in Los Angeles. The group also creates Lucy Love Cloth line offering the international woman enigmatic resort-wear in luscious line fabrics. TLR-TLR, a designer restaurant cafe is CellsDSGN’s first venture outside the fashion world, located in Delhi, showcasing its flair for design as not being limited to fashion.
You can get the designs of 11.11 by CellDSGN at:
