They were the first designers who brought Gujarat on the forefront on the Fashion map. Using their rich culture fully to their advantage, Shyamal and Bhumika Shodhan utilise a variety of beautiful and luxurious textures, embroidery and techniques in their creations. The husband-wife duo blends Indian ethnic craftsmanship with modern silhouettes to create a very wearable and yet a very luxurious collection. They manage to seamlessly integrate influences of culture, history and their travels for understated elegance. The Shodhans take an innovative feminine and fresh take on vintage by using flirty details like ruffles. The pair says that their family is their design mentor. Their entire family is very creative and that is where they draw their inspiration from.

Shyamal attended the Central St. Martin’s School of Art and Design where he learned the craft. On the other hand, Bhumika studied at the National Institute of Fashion Technology. When the couple came together to launch their label “Shyamal and Bhumika” in 2003, their aim was to use the rich Indian textile heritage to create a garment with modern-day styling. This the reason why the duo has been able to work on a variety of themes, ranging from ethnic bridal wear to very global resort wear. Over the years they have used numerous ethnic techniques like Kutch embroidery, block printing and Rambhadi art and have won applauds from critics and audiences alike. In a zest to truly understand the fashion business, Shyamal went to London and Milan shortly after launching the label. They now specialize in both Women’s wear and Men’s wear. 

The Shyamal and Bhumika clientele is a strong and independent person who likes to stand out for his/her style quotient. They retail their label from Kimaya, Aza and Amara in Delhi and Mumbai in addition to their exclusive boutique in Ahmedabad. 

You can get the designer duo at:

www.shyamalandbhumika.com