“From an early age, my textbooks were filled with doodles of cuffs, collars and so on. Lesser known then, was the fact that these doodles would soon translate into fashion illustrations, a rich traditional vocabulary of Indian Art and craft. However the blossoming romance of six years, between fashion and me eventually gave birth to the label Sharad Raghav.” speaks the designer, acquainting us with his journey of design.
Sharad delineates his design philosophy as "Sui Generis Personalized Perfection". He does not aim to create mere designs but distinct personas. He produces pieces that reflect his savoir-faire in design, for both men and women. His understanding of hues, sensuous textures, silhouettes and heterogeneous personalities help him stand out.
- He has his roots in the princely state of Rajasthan.
- In his initial years, Sharad hit the medical books.
- He is an admirer of Ritu Beri and Manish Arora.
- Of late, he Passive Voice (consider revising) at Bangalore Fashion Week, 2010.
His initial days saw him experiment with various designs, be it Launch of Zero for Ogilvy & Mather, Absolute Vanilla for Percept D’Mark or the International Watch Show, at the World Trade centre. His skill to fuse together the magic of jewellery and textiles brought jewellery houses like D’damas, Gitanjali and Agni to him. Furthermore, he has also designed the ethnic Ghagra-Choli for Natasha Suri at the Miss World 2006 contest, worked out designs for cover shoots of Femina, Women’s Era, Rivaaz, Cineblitz et al.
Not all this stopped here. He displayed his genius at Agni Diamond Show, Tahiti Pearls Annual Show, Atharav College of Fashion tie up with Milan Fashion School, Diamond Show for DTC. Next, he entered into an alliance with Bollywood and Indian Primetime Television. Sharad has been styling for the prestigious Indian Television Awards, since 2005. Furthermore, he caught hold of the Sahara Star Ad campaign and various serials on Prime Time Channels with mere help of his design craft. In 2008, he was appointed Exclusive Designer for Manish Creation Kolkata.
Till date, Sharad has been rocketing but his feet still lies on the ground. Even after doing so much, he thinks, “My journey has just started. I still have a long way to go and am merely taking baby steps forward. But the journey so far has been eventful.” He believes everybody has to see rough patch sometimes in life as you witness the greens of life too. There are times when he finds his creative path blocked. When it happens, he simply reminds himself of the fact that nothing stays the same forever.
