This designer duo together curated and conceptualised their men’s wear, women’s wear and accessory label ’11.11/Eleven Eleven’ in 2008. Shani Himanshu and Smita Singh Rathore graduated in fashion design and leather design respectively, from the Domus Academy, Milan in 2003. They joined hands with the artist/designer Mia Morikawa, a graduate in graphic design from Central Martins, London, in 2010. Her presence in the team bought great amount of dynamism and individuality to the label.
While Shani and Smita have worked closely as fashion consultants with several fashion brands in Italy, they have also won awards like the GIFU Award in Japan and Most Innovative Collection DEAGU Award in Korea, during their early years in the fashion arena.
The label essentially aims at bringing together Indian heritage of textile crafts, and Indian traditional Khadi wear to the centre of International Fashion Industry. Besides, the designers made their grand public appearance in the country by showcasing their collection at the Lakme Fashion Week Summer Resort 2014.
They vastly retail their collection at their flagship concept stores in Delhi, Mumbai, Kolkata, Bangalore, Chennai, Pune, Ahmedabad and Hyderabad. Their international retail stores are located in USA, UK, Japan, France, Australia, Egypt, Kuwait, Bahrain, Singapore and Brazil.
You can get Shani Himanshu and Smita Singh at:
www.11.11.in
