An amalgamation of rich fabric textures with chic street style, of luxury with simplicity, of playfulness with soberness that’s ‘my village’.

The creative fire of this high street fashion prêt label is fueled by young designer, Rimzim Dadu who classifies her designs as neither Indian nor western, but truly global. An alumnus of Pearl Academy of fashion, Rimzim works on different textures and mixes unusual fabrics together to create a look which is unique.

This unassuming 22-year-old attributes her artistic eye to her upbringing. “My family is in the garment export business, so I have grown up with a fascination for fashion, textiles and colours.” Having already displayed her collection as part of the seasons Gen next show at the Lakme Fashion Week, immediately noticeable was the subtle tones complementing her bold patterns, exemplifying her unique ability to create truly global designs.

A believer in the concept of Fashion being an art form, she established her label ‘my village’ in October’2007. Being a minimalist by nature she gets inspired by imperfections around. Rimzim Dadu is all about behind the scenes and letting her work speak. As she rightly puts ‘my village’ is my space where I manifest my ideas. The aesthetics keep evolving as I evolve.

You can get Rimzim at:

www.rimzimdadu.com