Her label has an Indian soul in Cosmopolitan Styling with sophistication and minimalism. Rimi Nayak’s personal style of work draws its roots from her philosophy of free thinking, innovation and a rebellious streak inside her thereby weaving a bridge between wearability and avant garde fashion. Her forte lies in looking at mundane objects from a different perspective, giving it a fresh twist and a novel approach.
The illustrious woman also manages to bridge the gap between creativity and the business.“As the famous saying goes, design is where science and art break even. It’s a delicate balance that I try and achieve to quench the thirst for creativity and keep the show running at the same time.”
Rimi’s love for all things creative began early. “Though it sounds very clichéd, yet ever since I can remember, I have always wanted to be a fashion designer”. Her journey towards the profession started with convincing her parents who were completely against her career choice and then clearing the entrance examinations of NIFT. She Graduated from the National Institute of Fashion Technology, Kolkata in 2007. In the same year she bagged an award at the prestigious Lineapelle International Young Designers Competition, Italy. She then launched her women’s wear line under her eponymous label at the Lakme Fashion Week in 2008.
The fashion industry is ruthless. So how does she keep going? “I believe a tough time doesn’t last but a tough person does. Hard times are a part of life and I take it with a stride. My love for this profession keeps me going through all the ups and downs.” she says. The designer also believes that it is high time fashion fraternity come together for the cause of fashion. “I believe that the Indian fashion industry needs to reunite in future. Instead of having so many fashion weeks in every city its better to unite and make a stronger body in order to make a mark in the global fashion map.”
Its bollywood calling now for the designer as she says “In the future, I would also like to diversify into accessories and lifestyle products and get into styling for movies because I feel that’s the best way to reach out to a great number of people with my work.”
She currently retails at premier stores like Ensemble, Kimaya and Just around the corner in Delhi, Mumbai and Kolkata.
You can get Rimi at:
5E Cornfield Road, Kolkata 700019
Web: www.riminayak.com
