Delhi based, Ridhi Mehra is a young budding designer with a vision to carve a niche for her in the Indian fashion industry. She studied Business Management from Nottingham, England followed by course in Fashion Design at the prestigious National Institute of Fashion Technology in Delhi.
In 2011, she started designing under her label ‘Ridhi Mehra’. The brand defines a clear love for vintage, imbibing European influences mixed with traditional Indian aesthetics. Paying tribute to Indian craftsmanship, the label carries intrinsic elements of Parisian and Grecian cultures, clearly evident in its flouncy drapes and silhouettes. The emphasis is on fine tailoring and suave cuts, incorporating traditional Indian embroideries, finally embellished in a refined modern approach. The label exhibits a mix of contemporary fabrics, and a vivid color palette.
The designer has showcased her collection at Bridal Asia. In short period of time, Ridhi has earned clients like Sonam Kapoor, Sonakshi Sinha, Huma Qureshi, Kareena Kapoor and Deepika Padukone to name a few. Her designs are currently stocking at Ogaan and Aza in Delhi and Mumbai, Ahmm Khan Market in Delhi, Anahita in Hyderabad, Monsoon in Ahmedabad Shagun Boutique in Bangkok and Le Rosh Boutique in Jakarta.
You can get ‘Ridhi Mehra’ at:-
www.ridhimehra.com
