Studies end and she finds an internship. Next, the internship concludes and the girl manages to grab her first job as an assistant with nobody nameless but designer Rina Dhaka. Well, that’s being really lucky-fluky. Following that, she grasps full gyan during the nine months tenure with Rina. Suddenly, at some juncture she contemplates, “I have acquired enough to start my own brand.” Thoughts turns reality, opportunities begin to knock, she catches hold of them without amiss and comes the label Priya Singh. A neonatal on the fashion scene, Priya Singh started her journey as a designer all alone and here she is heading towards a bright future.
- She passed out with her fashion degree from NIFT, Kolkata in 2009.
- Priya hails from the famous city of Varanasi.
- She made her debut at Bangalore Fashion Week, 2010.
If someone has to define brand Priya Singh, the answer would indubitably be – It’s a mélange of fusion and experimentation ornamented with a passion for high-end fashion. It applauds freedom, enlivens the delight of traditional India and maintains its novelty with hot western silhouettes.
Where does her inspiration lie? She tells, “I feel inspiration can not be taken from one source. For me, inspirations are everywhere. It’s in Delhi life and my regular encounters with the ‘Varanasi ki Galiyan’. Then working with Rina Dhaka has inspired me a lot. I admire her way of working and being particular about each creation.”
Priya intends to transform her hometown i.e. Banarasi craft into trendy outlook making it easier to be daily worn. Enlightening on the Banarasi craft, she says, “This extinction of crafts inspired me to design containing the beauty of the art.”
What pushes her forward? When people praise her designs, she feels stimulated. It’s appreciation that drives her towards ambition even in hardest times. Plus, her confidence in herself and family support keeps the designer moving. In the designer’s words, her work is the true driving force.
Sharing her thoughts on future fashion, Priya says “Fashion is something which takes us towards the future. Increasing number of designers and fashion shows will make it easier for general masses to choose. They can wear exactly what suits them best. For my brand, this is just the beginning. I have tried modernity without trend. With my most liked approach to design, I explore different aspect of a woman’s prosperity. I wish to explore untouched areas in world of Indian fashion and expand my brand towards menswear soon.”
