“Too many cooks spoil the broth.” You may agree with the adage but our Mumbai based designer duo Prashant and Sudha do not. They believe too many cooks can actually spice up your broth. The same thought led to the union of two designers with extremely contrasting yet surprisingly similar design ideas. It would not be erring to put it as a coming together of Yin and Yang. They were exactly the opposites. But this unification did not solely remain a meeting of creative minds and giving birth to the new brand PRASHANTSUDHA. It ensued into a new bond between individuals on a professional level, creative level and not to miss, personal level. The creative union turned into wedlock.
.They did their Diploma in Design from B.D.Somani Fashion Institution in 2001-2002 and started working.
. In 2006-2007, they joined to form a brand name PRASHANTSUDHA.
. Back from the days of learning, they have been fascinated by Rohit Bal’s work.
Relating on their journey of design, they say “PrashantSudha as a brand has come a long way. When we look back on our journey, it has been lots of hard work, dedication and lots & lots of patience. We as a brand have much more to achieve in future.”
They are very ambitious and their brand too. The twosome aspires to see their garments lined up with leading designer brands. In a way this ambition of theirs pushes them hard towards the goal.
Interrogate them on thoughts behind their designs and they respond, “Contemporary modern uber haute….It’s these words that best describe every single creation from this designer house. From high luxury couture to Prêt, trousseaus, evening wear and club wear, each design exudes originality. While always aiming to create a unique style statement, the creation embodies the very spirit that defines us – complete attention to detail and the finest tailoring standards.”
They add further, “While specializing in designs that flatter the feminine form, each design uses elements like glittering embroidery, gathers, pleats, plaids and contrasts. Each design stands out with generous use of gem, semi precious stone and brooches. All this comes together to create an ultra chic, contemporary look that remains a signature unto itself.”In the near future, they wish to pursue creativity in design impetuously. Reason…their deep faith in the power of ingenuity to turn every piece into a style statement. Laying immense importance on fine tailoring and designing ethics, the duo is planning to unveil a collection in glittering embroidery, gathers, pleat, contrast and of course an feminine elegances.
Putting forward their views on fashion state of affairs, they feel, “Fashion industry nowadays has become very competitive. In coming future, fashion is going to change immensely. The kind of fabrics, works, textures and effects which are being introduced to complete a garment is real art work.”
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