Dramatic opulence and shrewd finesse of luxury stitches the finer details of Nari’s (Narendra Kumar Ahmed) design ethos. Narendra Kumar was part of the first ever graduating class from National Institute of Fashion Technology (1990) while it was still being run in conjunction with FIT, New York and Trent Polytechnic,UK.

Narendra started his own designer line under ‘Narendra Kumar’ for men and women and has two flagship stores in Mumbai and in Delhi. After starting his career in designing, Nari was asked to join the international ELLE magazine as their founding Fashion Editor in order to help establish the magazine in India. The designer continues to work with many fashion publications.

  • Elle magazine founding Fashion Editor 1996-1999

  • Faculty member National Institute of Fashion Technology

  • Launched his own ‘Narendra Kumar’ label in 2002 for both men and women

  • NK’s company, Arenah Design Studio, undertakes various corporate identity clothing projects such as Marriott Group of Hotels, Taj Group of Hotels, HSBC Bank, Kotak Mahindra Bank, Unilever

  • NK is the creative Director for Provogue mens and womenswear

  • NK has his own line for Westside retail stores

  • Bollywood movie projects include Alladin, Fashion, Aa Dekhein Zara, Babul, No Smoking etc.

  • Designs personal wardrobes for leading Bollywood actors like Akshay Kumar, Saif Ali Khan, John Abraham, Kangana Raut, Priyanka Chopra, etc.

  • 2004, Nari was invited by the French Government to showcase at the International Design Biennale

  • MTV style Award for 2004, 2005 and 2006

  • 2006, Zoom Television Awards ‘Most Glamorous Menswear Designer’

  • Kingfisher Fashion Awards ‘Contribution to the Indian Fashion Industry in 2006

  • Participated at the Australia Fashion Week (Australia), LosAngeles Fashion Week (US) and Dusseldorf CPD Fashion Fair (Germany)

The NK line of for both men and women is based on modern cuts and silhouettes but integrates the luxurious aspects of specially woven Indian fabrics and hand crafted detailing to maintain a couture feel to the line. The company works with some of India’s leading textile manufacturers in creating fashion brands and imaging the brands for relevance to the Indian market. . Involved with the fashion business for over 13 years, he has been a Fashion Consultant for some of the top clothing brands in the market such as Raymonds, Reid & Taylor, Wills Sports and Levis.

You can get Narendra Kumar at:

The Courtyard, Shop no.5, Colaba, Mumbai