This mother-daughter designer duo together work for their label ‘Wild Orchid’, a label replete of ensembles that are an amalgamation of line, form, colour and texture. The label was launched by Karuna in 1984, which was followed by the label’s first exhibition in Kolkata in 1985. Her daughter Shradha joined hands in 1994, after completing graduation from the London School of Fashion Studies.
Karuna and Shradha were among the first designers to introduce western wear in India and took the bold attempt of changing the female attire and the conventional trends prevalent during those times. They have a great belief in newness and innovation and they give importance to the wearer’s personality while creating the garments.
The label is a mix and match of western wear, ethnic wear and fusion line. Over the years the designers have been organising various exhibitions and shows to promote their creations and have received huge appreciation for the same. They also have made some major public appearance as they participated in multinational platforms like the Wills Lifestyle India Fashion Week. Their luxury couture wear and western wear have been favourites of many fashionistas.
They now retail their creations through the most posh boutiques like Oogan, Ffolio, Zenon and many more, in the major fashion hubs of the country.
