Designer Gautam Gupta forayed into the fashion fraternity in 2003 to preserve and transform his mother’s label VINAYAK into a luxury lifestyle brand. With its rich, sophisticated and rare appeal, the brand has become well known showcasing their creations at both national and international exhibitions. The bridal collection of VINAYAK went ahead and gathered positive reviews roping in high profile clients.
After pioneering in bridal couture and trousseau collections, Gaurav chose the word ‘AUTRE’ meaning different in French for his own label. A contemporary fusion line of formal and casual wear, the brand ‘AUTRE’ stand out for its quality innovation, uniqueness and reliability.
For his SS’13 debut at the Wills Lifestyle India Fashion Week, the designer incorporated Indian textiles and crafts in saris, gowns and tunics also experimenting with digital printing in tunics and khaftans. The main market that the label caters to is India, Middle East and Europe.
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