Gaurav Jai Gupta - Fashionfad

Gaurav Jai Gupta debuted at the prestigious ORIGIN: The London Craft fair in 2007 under his studio AKAARO.

Gaurav makes clothes, accessories and product for interior spaces which are all hand woven and sustainable. His approach towards his work and commitment to revive appreciation for contemporary Indian textiles has earned him both critical acclaim and a list of high profile customers with in U.K with likes of Emma Thompson and Dato Jimmy Choo and Gwyn Miles. With coverage in very prestigious selected publications, Gaurav’s studio has been identified as one of the most promising young studio outside India. SELVEDGE the coveted English textile magazine termed his work “as much a cultural regeneration programme as a textile label”.

Trained at Chelsea College of Art and Design London in Woven Textiles.
Graduated from National Institute of Fashion Technology in Fashion and Graphics, New Delhi.
His graduation show at NIFT Delhi won him the most innovative textile development award by the jury followed by the same award from Fashion Design Council of India at Fibers of Fashion in 2003.
He was commissioned by the prestigious Central Saint Martin’s London as a trend forecaster from Delhi for a period of one year from 2006- 2007 for a British publication called PREVIEW.
He was invited to co-curate and exhibit in a show called London Calling in Tokyo on the commemoration of 150 years of British and Japanese Friendship in October 2008, the same was inaugurated by Dato Jimmy Choo.
In 2009, Gaurav was selected for the prestigious “Shared Talent India” project for promoting Indian sustainable textiles an initiative by Centre of Sustainable Fashion, London which was exhibited at London Fashion Week.
He was a finalist of British Council and ELLE’s Young Creative Fashion Entrepreneur Awards 2010 India.
Recently Gaurav was invited to exhibit at All Tied Up which showcased works of 14 most contemporary textile designers internationally at the Ruthin Craft Centre in Wales followed by another showcase in Bath where he was invited to exhibit at the Bath Festival in May 2010.

A fair amount of his design practice address issues within the context of design education in India; as a part of which he regularly conducts workshops, do talks, juries and teach at various design institutes. As a graduate ambassador for University of the Arts in India and a fellow of Royal Society of the Arts he has been successful in establishing a platform for young designers like himself to connect to the right audience and develop networks which are inclusive. He is also a founding faculty member at Sushant School of Design where he heads the weave studio.

Akaaro retails products from selected stores, galleries and museums across India, England and Tokyo.

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