Everyone thinks of being a doctor, an engineer or businessmen but there are very less people who dare to pursue their passion, one such is Anurag Gupta, who fought against all the odds and followed his amateur interest and became successful fashion designer.
A graduate from NIIFT Mohali India in 2012, he started his career working with Manish Arora and then with Varun Bahl as a senior Designer. Having five years of experience in the industry, Anurag Gupta decided to launch his label Anurag Gupta in 2017, with the USP to illuminate in dark without using any chemicals on the product. The brand promotes the concept of ‘Make in India ‘, the fabric is made in India, all the embroidery is done by hand no machines used, infact all the co-designers and artisans are Indians even the buttons used are handmade.
He further launched his A/W18 collection at Lakme Fashion Week in Gen Next category leaving behind competitors. Being a guy, it was quite difficult for me to choose Fashion Designing as my profession but as said determination and hard work always pays off. Lakme fashion week gave me a big break in terms of collection showcase, says Anurag Gupta.
Label Anurag Gupta stands apart from various other designers’ collections as all the attires are made of Khadi and no other fabric is used. Instead, artistic approach and existence of signature style is most important for the brand although all the products are detailed experimental but aesthetically strong and wearable at the same time, the brand depicts power of clothing and transformative quality, he adds further.