The fashion designer with a social conscience, the art connoisseur with an appreciation for every thing hand-wielded and a subtle interior decorator; Deepika Govind is a celebrated name of Indian fashion since its infancy.
Having relished the waters of different shores; Majors in Arts from Mount Carmel College, Bangalore and Masters in Economics at Stella Maris College, Madras, Deepika found her true calling in design while preparing for the exams of Indian Administrative Services. She pursued her heart and attended various programs on sketching, pattern making, merchandising and spec drawing from NIFT Bangalore. She further inched towards her new found love; fashion, and worked with kalamkari and kasutii artists to hone her skills.
The designer believes that designing to her is an art in itself with all arts participating .You must be an architect for your sense of measure, a sculptor for your silhouette, a painter for your palettes and a musician to realize the rhythm and movement of the dress. Deepika loves to call herself a serious designer. In a season full of giddy, colour-saturated fashion, her collection stands out for its restrained maturity, with judiciously-placed blasts of colors. All her collections find a comfortable balance of Eastern crafting and Western construction.
Deepika further puts that the provocative power of the underplayed is her belief, and restraint is her leitmotif. Her motivation is to create distinctive exclusive fabrics of high quality. The use of natural fibers such as linen, silk and cotton is Deeika’s way to express her respect towards materials coming from the earth and which will return to the earth. Now when it comes to inspiration, then the designer takes it from the fabric, draping directly on the form; designs flow therein.
Curious and innovative, Deepika launched her label way back in 1995, set up studio and workshop, and finally opened her store in March 2002 in Bangalore. Meanwhile, she styled for umpteen shoots, ad films and fashion editorials. Her first solo showcasing was in 1995, followed by one in 1996. In 2001 Deepika showcased at Lakme India Fashion Week as well as Hong Kong Fashion Week under the Asia Pacific Designers’ showcase. Since then she has been an active player in the export market, participating in the `Incredible India’ trade exposition at Kuala Lumpur, Malaysia, in 2003 and also taking part in a trade fair in Dubai in April 2004. Deepika showcased at WIFW in 2006 and 2007. In year 2009 designer enthralled the viewers at Peroni.
Currently, Deepika Govind retails from her stores in Bangalore, Delhi and Hyderabad.
You can get Deepika’s designs at :
