This 36-year old Chennai based designer, came into the fashion industry 18 years ago with no godfather. His first-hand exposure to the world of aesthetic came from his mother who is an artist. Rao pursued an evening course at Loyola, while spending his mornings training at the Color Plus factory in Ambattur. He has always let his clothes do the talking, even while designing clothes for Studio Saks, the first ever designer boutique in Chennai.
Being a self-taught designer, Chaitanya has strived himself through all the way to the top by designing glamorous, feminine line with light, flowy styles for the day and a sexy look for the night. He debuted at the Lakme Fashion Week in 2007 with a line inspired from the movie ‘The Silence of the Lambs’. Renowned for styling the who’s who of Tamil cinema, his garments have also been worn by the likes of Kareena Kapoor, Sonam Kapoor, Mugdha Godse and to the likes of ParvathiOmnakuttan.
Being associated with the Leather show for the past four years, he has under his belt 4 successful fashion weeks and is currently working on Feature Films in both Tamil and Telugu. Chaitanya has also started designing clothes for ads like ICICI, Coke, Pepsi, Spinz&Gilbeys and has worked with choreographers such as Hemant Trivedi and Lubna Adams.
His signature store is at store No.3, Shyam’s Garden,Chennai and his label is retailed by15 multi-designers, high fashion stores across the India.
