Achieving a unique and exquisite mix from his inspiration stemming from an emotional connect with his kin and home in India and his life in New York, Arjun Saluja creates designs that always deal with amazing construction and mix of colours and fabrics for both men and women. His label Rishta launched in New York in 2000, seamlessly combines the best textile and design elements of Indian, Japanese and Western, and churns out traditional and contemporary garments which are inherent to its ethos. Going by his own description, Rishta is for a woman with a sense of style who narrates her own statement with a series of different elements. 

Saluja learnt the art of fashion and design from the Philadelphia College of Textile and Science from where he graduated in 1998. He then came back to India to find inspiration in his home soil but returned soon after to New York where his label, Rishta was born. There, he was widely applauded for being one of the frontrunners in bringing Indian cultural elements to the global arena of fashion. 

His determination and cutting edge work gave him an immediate success by selling to stores like Henri Bendel, Anthropologie, Barnets Japan and various high-end boutiques like Tootsies. Women Wear Daily has covered him as the emerging talent and his clothes have appeared in different magazines like Harpers Bazaar Spain, Vogue England and Lucky US. Arjun has also presented his work at the Lakme Fashion Week in Mumbai where he was received very well by critics and buyers alike.