For Spring Summer 2011, Alfred Dunhill presents a change in communication direction focused on celebrating brilliance. Recognised achievement is the ultimate masculine aspiration and can only ever be attained through skill, intelligence, drive and the ability to be extraordinary.

The casting for Voice paid no regard to age, look, status or trend – only achievement. Voice is an honest and elegant portfolio of British men. The format is simple – a series of black and white portraits, each subject dressed in a Alfred Dunhill outfit of their own choosing, and an interview with the cast.

The campaign is conceptualized by Alfred Dunhill, Art direction by David James, photography by David Sims, interviews by Jefferson Hack and the styling for the campaign is by Alister Mackie. 

 

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