VF Arvind Brands introduces Vans in the presence of Bollywood Heartthrob, Abhay Deol with the opening of two exclusive stores for the brand at Ambience Mall in Vasant Kunj, Delhi and Forum Mall in Koramangala, Bangalore.

The brand was unveiled with a showcasing of Van’s collection which includes signature men’s and women’s footwear along with apparel and accessories. The stores design evolved from Vans’ heritage utilizing the wood, concrete, 

and steel evoking raw beauty- both natural and urban of Southern California’s surf, skate, and youth lifestyle. The design cues communicate the key messages of creativity and self- expression through action sports and youth culture that constitute the Vans lifestyle.

The company plans to expand the distribution through franchised stores and specialty lifestyle retailers in the future to extend the Vans brand to a large segment of youth in the country.

 

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