Gucci announced Dakota Johnson, actress and model Hari Nef, and artist Petra Collins are the faces for a new, soon-to-be-revealed Gucci launch.

Creative Director Alessandro Michele selected this trio of contemporary women, who embody his vision, for their authenticity, vitality and diversity. Their distinctive beauty and individuality come together to define a unique creative collaboration.

"Manus x Machina: Fashion In An Age Of Technology" Costume Institute Gala - Arrivals

Dakota Johnson is an American actress who has starred in such films as The Social Network (2010), Fifty Shades of Grey (2015), Black Mass (2015), A Bigger Splash (2016) and How to Be Single (2016), among others.  In 2017 she will star in James Foley’s Fifty Shades Darker and Suspiria directed by Luca Guadagnino.

Actress, model and writer Hari Nef walked in the Gucci Fall Winter 2016 menswear show. She starred in the TV series Transparent and has contributed to several influential magazines on cultural issues.

2016 LACMA Art + Film Gala Honoring Robert Irwin And Kathryn Bigelow Presented By Gucci - Red Carpet

Petra Collins is an artist, director and photographer. She works in both the art & fashion space, shooting for Vogue, CR, Purple, Wonderland and i-D, among others. Collins shows at galleries worldwide and her collaborations range from music videos to ad campaigns to being commissioned by The Tate Modern. She released her book BABE in 2015. She walked in Gucci’s FW 2016 runway and starred in the FW 2016 campaign.

2016 LACMA Art + Film Gala Honoring Robert Irwin And Kathryn Bigelow Presented By Gucci - Red Carpet