Tommy Hilfiger will present his Spring 2017 “See Now. Buy Now” collections to over 3,000 press, buyers, industry influencers and consumers in an ocean-side runway show along Los Angeles’ iconic Venice Beach.
The runway will feature looks from the second TommyXGigi collection designed in collaboration with American supermodel Gigi Hadid, who will also headline the February event.
This will be the brand’s second in-season, immediately shoppable fashion show, and will present the looks from Spring ‘17 Hilfiger Collection, and the TommyXGigi collaborative capsule, the second collection designed together with supermodel Gigi Hadid. The Spring ’17 show will take place in Venice Beach, Los Angeles – a celebration of the California beach lifestyle inspiring the second TommyXGigicollection.
“TOMMYNOW is about inclusivity, fusing fashion and entertainment, celebrating pop culture, and connecting our global consumers to inspiring, unexpected fashion experiences,” said Tommy Hilfiger. “The casual, cool, chic look that is leading the fashion world this season was born and bred in L.A., and I knew this show would feel at home on Venice Beach. The Spring’17 collections were designed with a clear West Coast spirit, and Gigi and I have loved fusing elements of her California lifestyle and a music festival atmosphere into the second TommyXGigi collection.”
