The Jane Hotel in New York’s West Village is the setting of the new campagna Roy Roger’s FW 2017.18, shot by Francesco Carrozzini with the creative direction of Guido Biondi, and is the subject of a never set elegance, young and contemporary.
In a place that, even with old furniture of the past, today stands out as a trendy meeting point; the new Roy Roger’s collection evolves the rules of luxury in a mix of concepts that belong to the past and future.
“This is a bit ‘our segment, we are an established brand but always very careful to maintain a youthful appeal,” explains Guido Biondi Group Creative Director. “The Jane is an old building built in 1908 as a home for sailors and presents an aesthetic vintage flavor but at the same time, it is a meeting place for the nightlife of young New Yorkers. It ‘a place where an obvious retro aesthetic, second hand, manages to blend in with the ‘cosmopolitan energy of a younger generation. ”
