7 For All Mankind, a premium Denim label headquartered in Los Angeles invades the Indian market with their first store at Select City, Delhi. The brand is marketed in India by Maxxis Retail Pvt Ltd. Acclaimed for its unique style, sophisticated cuts, and innovative washes and designs retaining the cool Californian sensibility, the brand brings in the concept of denim couture beyond the usual denim format.

 

The 7FAM approaches India with their Kimmie fit to flatter the Indian women’s curvy body with contour waistbands designed to perfectly hug the waistline. And there is more the Lexie fits are created to suit the measurements of a petite woman with lower rise and shorter inseams.  It also introduces the light weight fabrics with stretch ability and a buttery soft feel are ideal for the warm and humid Indian climate. Apart from the classic cuts 7FAM encompasses skinny, straight leg, wide leg, boyfriend and legging in exclusive washes widening the platter of fashion choices.

 

The Autumn/winter collection for the womenswear celebrates the glamour of vintage Art Deco jewel box, seamlessly crafted in luxurious colour and texture. The collection is edgy sexy, rebellious vibe weaved with hook& closures, zipper details and seaming dyed in deep indigo washes and black reign. The complimentary menswear range is inspired by the rugged mining town lifestyle which combines a nostalgic aesthetics with modern fabrics. A colour palette of coal black, steel grey, earthy neutral governs the collection.

 

Primarily a jeans brand 7FAM also offers a range of jackets, boots, tops, dresses, skirts and handbags to accompany their jeans. And it plans to open three stores in India in gradual progression in different cities.