Its fiesta time every summer evening in Andalusia! Wild and wonderful Andalusian dune landscapes, the deep blue of the Atlantic Ocean and an urban beach feeling provided the perfect backdrop for Spring Summer 2010 Campaign at s.Oliver.
The three lines by s.Oliver (s.Oliver Casual, QS by s.Oliver & s.Oliver Selection) make their own different journeys only to meet at the beach and culminate the season by relaxing and merry-making out at the shores.
The womenswear with s.Oliver Casual heads for a multi-cultural ethnic roll starting with ikat, batik & animal prints supported by embroideries to the traditional American Wild West displayed by fringes, rivets, denim and sporty checks. The s.Oliver woman ends the season at her favourite tropical vacation spot with micro vichy checks, broad to extra fine stripes, dots to imprints of palm trees, painted florals, tropic blooms, ornaments & birds. The QS by s.Oliver female collection shows a folkloristic look and elements of the Mexican Culture using playful details like check and corsage blouses, accentuated waist, mini & pencil skirts and flared skirts. The elegant work s.Oliver Selection woman starts out with Garden Romance, hinting at a mid-summer casual look – millefleurs, floral patterns & lightweight denims.
Maritime influences originating in the South of France is the inspiration for s.Oliver Casual man’s authentic and relaxed lifestyle world. Blue hues ranging from denim blue to indigo to traditional navy are paired with whites in all nuances. QS by s.Oliver male segment follows in Cut-off denims, causally turned up and complimented by T-shirts featuring colour blocking or reinterpreted photo prints, are well suited for the sporty street look. And the slick s.Oliver Selection men’s collection is Modern Classic in tonal striped suit, narrow tie and pinpoint shirts.
