The Sevenbell Group, a pioneer in denim production since 1952, presents the new project Roy Roger’s + Liverano & Liverano sartoria Firenze at the upcoming edition of Pitti Immagine Uomo.
Two historic companies from two different worlds – denim and bespoke tailoring – interact and compare their creative codes to create the first Made-in-Florence tailored jeans featuring sophisticated detailing drawn from the best traditions in hand craftsmanship.
The new Roy Roger’s + Liverano & Liverano collection is the result of a meeting of the Antonio Liverano sartorial tradition and Roy Roger’s’, Guido Biondi creative director, future-looking innovation and contemporary styling.
