In a pioneering effort, Reliance launched PROJECT EVE, its first flagship store in Mumbai. The store spans across 10,000 sqft with a strong focus on independent and sophisticated women in the age group of 25-40,a unique concept to provide nearly everything that a woman needs to look & feel good.
Built with a mission to constantly create new and innovate, the store offers impeccable experience through its elegant ambience, in-store salon, personal stylist, plush trial rooms with lounge area along with a curated collection in apparel and beauty. Some international brands like Saint Tropez and Juna Rose are exclusively available at Project Eve Store. Apparel collection in Indian and Western wear includes Handpicked brands, own label – Project Eve and an exclusive designer collection by Rahul Mishra. Key brands in Indian and western wear include AND, Kraus, Levis, Vero Moda, Only, W, Swadesh.
