Reliance Brands Limited announced an exclusive long-term license agreement with Quiksilver Holding S.à.r.l. a fully owned subsidiary of Quiksilver Inc., the world’s leading outdoor sports lifestyle company to launch it’s core brands ‘Quiksilver’ and ‘Roxy’.

This association opens the doors for the much-acclaimed products of Quiksilver and Roxy to be available through Quiksilver fascia stores and other premium channels of sale in all major cities across India, Sri Lanka, Nepal and Bangladesh. The first monobrand store is planned to be launched later this year with an offering to include apparel, accessories and footwear.

The brand targets ‘young boys and girls’ between 16-25 years, and will offer products that capture their aspiration and sense of individuality. Synonymous with the boardriding culture of surfing, skateboarding and snowboarding, these brands essentially tap into the young person’s frame of mind – creative, confident, progressive and restless for adventure

 

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