Bengaluru, May 25th 2023: It was a red-letter day for the legendary Bengaluru-based P N Rao men’s suits FINE SUITS 1923, truly epitomizes finesse, style, class, elegance made heads turn at the recent women’s wear launch. Having built an impressive reputation of dressing up, the suit connoisseurs in its Centennial Year, attracted the women folk with a range of apparels for the discerning and fashion-conscious ladies.
With eight garments in four segments – two each in Women’s Business Wear; Women’s Smart Casuals; Women’s Tuxedo/Ceremonial attire and Women’s Ethnic Wear in the initial phase, the zealously awaited women’s collection, just like the men’s range stopped onlookers on their tracks for a second look.
At a glittering P N Rao Fashion Show models walked the ramp and gave a sneak-peek into the much awaited women’s collection in the presence of Bengaluru’s Who’s Who and executives from global fabrics manufacturing brands. The brand also showcased its Centennial Collection of its famous men’s wear apparels specially designed and crafted to commemorate the brand’s 100 glorious years comprising of 10 styles and designs in the same four segments.
Commenting on its foray into Women Wear segment, Naveen Pishe, Partner, P N Rao, said, “we have been receiving requests from many women for crafting suits for me given our long standing history of designing the finest men’s suits. There is a dearth of qualitative women’s suits offerings in the markets, more from a fabrics perspective, which brought us to the moot question – ‘if WE can’t make women’s suits with all the expertise we have built over the years, then who can’? We set down to pattern making and in one year, we have a reached point of addressing the segment taking into account their likes, dislikes, design preferences, body structures to be able to do justice to the suits”.
“The market for women’s business wear is still maturing and as we see it will mature in about 5-7 years by which time, we hope to create a top-of-mind recall for our brand’s women’s wear segment”, added Naveen Pishe.
To begin with the women’s wear range will be available as a bespoke offering in two of its showrooms – M G Road and Indiranagar, both in Bengaluru. Throwing light on the fabrics, pattern and colours of suits for the women’s wear segment,Ketan Pishe, Partner, P N Rao said “compared to a men’s suit, we have taken utmost care to choose the right kind of fabric which gives it stretch, more suitable to a lady. In line with expectations, broad stripes or bold checks and bright colours, which women can generally carry off well, will make up for the product basket in the initial phase”.
Rounding off the evening, in a fitting tribute to 100 glorious years of the brand which has stood the test of time, growing in strength, P N Rao honoured 100 eminent personalities, who brought name and fame to the city and have been part of the growth story of Bengaluru, from the field of business to art to sports to theatre.
