Stella McCartney introduces a new product line with the launch of her first Stella McCartney Kids wear collection. Stella McCartney Kids will launch early November in time for the holiday season with a capsule collection that adheres to the designer’s signature modern aesthetic and ethical values.

The range comprises of styles for both boys and girls in ages ranging from 0 to 12 years. The fun, modern and playful designs named after kids’ first names include: the Ingrid floral print dress for girls, the Aldo quilted field jacket for boys, unisex for both: the Sam wool and cashmere blend pea coat and the Tammy natural rubber rain boots. The collection is made from the best possible fabrics chosen for both style and function; this includes organic cotton onesies, Stella McCartney’s signature knickers of the week. 

Stella McCartney says, “As a brand with many working parents in the team, I wanted to create a desirable, fun, wearable kid’s collection that was affordable. I feel like all the timeless children’s wear is reserved for the expensive brands and that did not sit well with me, kids and parents, aunts, uncles, friends, should all be able to have access to Stella McCartney Kids clothes. We have tried to make that possible in this first collection, and hope it is enjoyed! ”

Stella McCartney Kids will be available 4 seasons a year; Holiday in November, Spring-Summer in February, High Summer in May and Autumn/Winter in August. For the second season, the collection will be developed into a full range and will also expand in wholesale retail distribution in 2011.