To further expand its branding activities in the world of golf, the global fashion group Hugo Boss has launched a partnership with the top golf professional Martin Kaymer.

"I’m delighted to be teaming up with HUGO BOSS. The company is synonymous with excellent quality and fashion innovation. It can also look back on a long golfing tradition, having already worked together with outstanding players like Seve Ballesteros and Bernhard Langer. I feel proud and privileged to be following in their footsteps," Martin Kaymer said.

As part of the long-term association, which took effect at the start of 2011, the German will be teeing off in apparel from Boss Green – a line that meets both the functionality and fashion needs of the sport. Hugo Boss will be developing a new collection in conjunction with the 26-year old; it will bear his name and be available at the Hugo Boss Online Store and numerous BOSS Green points of sale around the world. Off the course, Martin Kaymer will wear elegant outfits from the Boss Black line at all official functions. He will also feature in photoshoots, adverts, events and promotions at the company’s numerous stores around the globe and on its various online platforms.

 

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