H& M has revealed its new ad campaign for the H&M Studio collection for Autumn/Winter 15 featuring bold and beautiful English model Edie Campbell.

Photographed by Daniel Jackson, Edie is seen giving a cool vibe in the H&M Studio campaign. The lineup includes athletic inspired fashions and also has a bit of 70’s vibe. The new collection is made from cool fabrics like scuba, patent leather, and silks.

The collection will available from September 10 onwards.