Under the direction of GUESS?, Inc. Chief Executive Officer and Co-Chairman of the Board, Paul Marciano, the GUESS fall / winter 2009 collection unveils a story that not only reads beautifully together, but where each individual product can stand tall on its’ own and tell their own tale.

This GUESS fall 2009 denim collection is an assortment of fashion clothing an edgy denim-focused collection that merges the character and individuality of the iconic brand, where each style is individually treated with unique washes and embellishments so they can stand on their own and centers around the fall 2009 denim line, portraying GUESS in a raw, urban manner.

For the Girls, GUESS has brought the Distressed and embellished jeans to be paired with a combination of romantic, ruffle front tops as well as rocker tees and grungy plaid button downs, showing that whatever your GUESS style preference is, it will be one of glamour. Whereas for men, rich leather pieces are juxtaposed with destroyed jeans, drilling the rock image that GUESS men’s has come to be known for.

We wanted to re-introduce our customer and new generations of customers to the true essence of our brand," says Paul Marciano, Chief Executive Officer and Co-Chairman of the Board. "GUESS is first and foremost a denim brand and we are proud to have sustained almost 30 years in the denim industry and we still remain a leader and an innovator in the field".