Boasting a design concept by Creative Director Frida Giannini, the Gucci men’s store spans more than 500 square meters across three floors and paves the way for Gucci’s 21st century contemporary look including open space, warm luxurious materials and natural light to spectacular effect. A series of backlit panels with the House’s Diamante pattern lead the way inside the store. Signature Gucci materials of rosewood and ebony are enhanced with the introduction of new elements such as matt light grey marble.
Gucci’s Brera store will be the first to offer the capsule collection designed by Creative Director Frida Giannini and Lapo Elkann, conceived as “Lapo’s Wardrobe.” comprising 27 looks – 23 for men and 4 for women. The flagship radiates a true atmosphere of luxury and features a full range of menswear. including ready-to-wear, shoes, luggage & lifestyle accessories, small leather goods, sunglasses, watches, jewellery and fragrances at the ground floor and a dedicated space complete with a VIP fitting area showcases the MADE TO MEASURE program together with MADE TO ORDER service for men’s shoes at upper floor.
