Gucci debuted its first virtual reality film, Soul Scene, inspired by Alessandro Michele’s Pre-Fall 207, at a celebration hosted at the Mildmay Club in Stoke Newington, London.

Offering a mesmerising perspective from the center of the dance floor the VR film, reveals aninteractive 360° point-of- view. With vibrant color and spirited dance moves, thespellbinding continuous shot follows the dancers from when they enter the club and wascaptured by director Glen Luchford with art direction by Chris Simmonds.