Gucci journeys to Rome, home city of its Creative Director Alessandro Michele, to collaborate with the iconic British photographer Mick Rock,to give an unfiltered series ofmoving and compelling portraits of real people in real places: ‘Roman Rhapsody’.
Set in Roman apartments and neighborhood parks, the new campaign shows off candid and raw representations of our subjects in their homes and local gardens. Alongside, are bright studio portraits, naturalistic and intimate, letting the charisma of our characters take front seat.
Mick Rock,famous for documenting the likes of Syd Barrett, Lou Reed, Iggy Pop, Blondie, Talking Heads, the Ramones and the Sex Pistols, particularly celebrated for his images of David Bowie, helped him work with flamboyant, trend-setting rock stars stood him in good stead on this assignment, which was out of the ordinary for him but provided for a unique take on these unconventional characters.
‘What helped a lot is the fact that I got constant stimulation from the clothes.’ he says. ‘Because they’re so fabulous, and they’re colourful. And then of course there’s the personality of Alessandro, who’s an open, giving force!’, said the photographer.
CREATIVE DIRECTOR: Alessandro Michele
ART DIRECTOR: Christopher Simmonds
PHOTOGRAPHER: Mick Rock
VIDEO DIRECTOR: Chuck Grant
HAIR STYLIST: Paul Hanlon
MAKE UP ARTIST: Yadim Carranza
