Gucci and Bergdorf Goodman announced a unique collaboration that includes installations inspired by Alessandro Michele’s Spring Summer 2016 fashion set in Milan, and five Fifth Avenue windows dedicated to the collection. This is the first time Bergdorf Goodman has partnered with a designer to create simultaneous installations and windows in both the Women’s Store and Goodman’s Men’s Store.
In keeping with the aesthetic of the newly opened Gucci store in Milan, both shops feature soft elements like velvet armchairs offset with industrial details such as rivets. Marble polychrome inlays produce decorative three-dimensional effects on the floors, creating the illusion of a marble carpet. Trunks add a decorative element and a visual reference to travel, one of the iconic codes of the house.
The special temporary installations leading into both shops feature snake-adorned carpets with Gucci’s new herbarium print, which was used in the Milan fashion show. Panels in various collection prints will line the walls, which are accented with busts upholstered in vibrant velvet. The installations debut February 4 and will be on view through March 8.
