It is a buzz in the fashion world with such a distinctive show till now. In my last interview with the designer duo Frankie Morello, they told me to wait and watch as the next inspiration is very much from India.
A journey, a true meditation tour; from evening to morning, from materialism to simplicity, from the city to the Himalayas. A meditative and mystical journey to rediscover lightness and purity, abandoning the attachment to material goods. A strong presentation, which aims at expressing the desire to alter the human mindset and approach to life. From urban to awareness, lightness, purification, the collection is divided into three parts, the stages through which the Frankie Morello man must pass in order to achieve liberty.
The first is an expression of the attachment to material goods, using colours and materials reminiscent of the city. It represents the city man in his daily life, following the rules of urbanization, which the historical context defines and dictates. The central stage shows the human being beginning to feel the urgency for change; an evolution which occurs step by step with the start of an internal journey and a newfound awareness of himself. Here, then, even the colours, stitching and materials start to diversify and take on different lightness. Lastly, the third and final stage, in which lightness becomes the lifestyle to be pursued and the abandonment of material things is realized. Spirituality is the star of this story, taking man almost back to nudity; a symbol of an awareness that has been abandoned for years. Clothes become a symbol of transformation and mark the transition through the materials, appliqués and colours, giving a clear image of the metamorphosis, until finally achieving hypothetical self-awareness.
Moreover, to add to this whole feeling of the show there was a live performance from Burger Girl, a musical project and alter-ego of Benjamin Dukhan. Now we just have to wait and watch when India will have its first Frankie Morello Showroom.
