Tokyo, April 2017 – FENDI announced the opening of FENDI GINZA, a new flagship boutique infused with the latest global concept, inside GINZA SIX (Location: Ginza 6-chome, Chuo-ku, Tokyo).
Renowned for the historically acclaimed craftsmanship of its skilled artisans and extraordinary creativity, the Maison’s core values and artistic passion will have unlimited exposure in this new boutique, one of the largest of its kind in Japan. Spread across four floors – one basement floor and three above ground floors – the boutique will showcase both Men’s and Women’s Collections, ranging from high-end furs, ready-to- wear items and leather goods to shoes and playful accessories.
The underlying concept at FENDI GINZA is Rome, the city where the Maison was founded more than 90 years ago and that still today never ceases to inspire the Maison. Inside the boutique, signs of the Eternal City of FENDI’s roots are visible at every corner like the historical monument Palazzo dellaCiviltàItaliana housing since 2015 the Maison’s headquarters and the brand’s ‘present’.
The impressive facade recalls the iconic arches of the Palazzo dellaCiviltàItaliana and is also emotionally connected to Japan’s traditional ‘Noren’. Once inside, one sees an expansive boutique space filled with
welcoming warmth and a luxury world inviting visitors. The exhibited designs and art pieces have been perfected down to minute details, befitting FENDI’s new flagship store.
This new boutique will showcase a large artistic object, Fur Tree, created by Japanese flower artist, Azuma Makoto, whom FENDI has been collaborating with for the last two years. He is active both in Japan and abroad. Mr. Azuma and FENDI share a spirit of experimentation through trial and error that is pursued from a unique viewpoint.
