The new Fendi boutique, located on Via Montenapoleone 3, is housed in the Palazzo Carcassola- Grandi, an historic building, with a Renaissance style façade, an exclusive location, designed to orchestrate an intimate atmosphere with attention to detailed characteristics of a luxurious home, with several design pieces and art works to be admired, is today the new home for Fendi in Milan.
Taking inspiration by the brand’s roman roots, Travertine, symbol of the roman monuments and architecture, is the protagonist. Materials emotionally play with contrasts, between light and dark and between the context and products. The dialogue between strong elements continues between leather, bronze, stone and textures where the delicate element is combined with a monolithic composition. The vertical element is the signature of the evolution of the Fendi concept, inspired by the independence, mightiness and femininity of the Fendi family.
True to the spirit of the brand, that has an eye looking backwards and an eye looking towards the future, the new Milan boutique is a harmonious dialogue between the heritage of roman roots and the modernity of design pieces
