This is Diesel’s new year’s resolutionas it launches its SS’15 campaign. It’s rising above, it’s tolerance, inclusiveness, LOVE in the largest most unconditional sense possible.
Conceived by creative director Nicola Formichetti and styled by Anna Trevelyan, the campaign has its provocative and optimistic implications—urging to live life in the moment and to enjoy the ride.
As Nicola says, “There are so many crazy things happening now that you don’t see people just having fun any more. The challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he’s rarely done – which is to shoot people smiling. It feels spontaneous, like they are selfies and he’s just the one snapping the photo.
Credits:
Artistic Director: Nicola Formichetti
Creative Director: Jacob Wildschiødtz
Photographer: Nick Knight
Talent:
Charlotte Free, Kiko Mizuhara, Winnie Harlow, Bruce, Sabrina, Gryphone O’Shea and Surren Senevirate.
