The very first couture line created under the Couture Van Heusen label has been designed by India’s leading youth-fashion designer duo, Rohit Gandhi and Rahul Khanna. These two stellar designers have been involved in creating an exuberant range of contemporary men’s fashion wear.
Sophisticated and at the same time, high on glamour and poise, this range, which brings about an eclectic finesse linked to the theme of ‘hyper nature’, was showcased at the grand finale of the Van Heusen India Men’s week 2009.
Van Heusen initiated the concept of an exclusive Men’s fashion week and got it off the ground in 2009. Van Heusen is a premium lifestyle brand for men and its core area of strength is its formal wear range. The brand embodies corporate fashion and reflects the current expression of elegance in today’s context.
Speaking on the occasion Rohit Gandhi and Rahul Khanna commented, “Van Heusen has undoubtedly provided a great platform for designers in India. The Van Heusen India Men’s week is now one of the biggest shows in India for menswear. We are thrilled to be a part of the label, Couture Van Heusen, and to be an integral player in bringing fashion from the runways to the boardrooms.”
Shital Mehta, COO, Van Heusen India said, “Couture van Heusen is a big move for the brand. The first step we took into the realm of high fashion was the immensely successful Van Heusen India Men’s week, which took the brand to a much bigger platform. Couture Van Heusen, in more ways than one is the result of the fashion week. Couture Van Heusen will showcase new lines from designers who will push corporate fashion to greater heights.”
