Burberry became the first brand to shoot and publish its advertising campaign, live as it happened through Snapchat. The campaign highlights key looks from Burberry’s Function regalia collection, first introduced in September 2015, giving an unprecedented and unfiltered view into the creation, shot by world-renowned photographer and long-term Burberry collaborator Mario Testino.
Shot under the creative direction of Christopher Bailey, the Snapchat Campaign premieres Snaps captured by Mario Testino exclusively for the platform, as well as brand’s newest British campaign stars, which include newcomers: Hayett Belarbi McCarthy, Misha Hart, Ruth Bell, May Bell, Eliza Fairbanks, Liam Gardner and Louie Johnson.
