Burberry introduces yet another customer engagement program by allowing monogramming to its made-in-England Heritage Trench Coats, one can add up to 3 initials in a selection of 15 thread colours, creating the most personalized version of its trench coat to date.
Through a new trench coat monogramming tool on Burberry.com, customers in store and online are able to view their selected initials monogrammed in their chosen thread colour instantly on the trench coat design of their choice – allowing customers to immediately preview how their monogramming will look in real life. Customers can also personalize heritage cashmere scarves, ponchos and the My Burberry fragrance for women, through bespoke experiences in store and online.
