It’s My Time campaign by the United Colors of Benetton offers young people around the world a means of sharing their opinion,as well as a place to be noticed and a dream to aspire to. This worldwide communication campaign is the first global online casting session running from 8 February to 16 March 2010 and will choose faces from around the world for United Colors of Benetton’s next product campaign.
Young people are invited to attend a global casting session and illustrate their style and personality – the things that make them unique – through videos and photographs, which can be uploaded at will and free of charge at benetton.com/casting, through a special YouTube page.
A democratic campaign, open to the world and its young people, in perfect Benetton tradition, for the first time it highlights personal styles, which are not necessarily the latest trend, and the desire to be unique.
The young people taking part in Benetton’s global casting session will be voted by the web community. The 100 finalists will then be evaluated by a specially-formed jury of experts, who will choose 20 finalists to fly to New York and feature in United Colors of Benetton’s advertising campaign for autumn-winter 2010/2011, under the lens and creative guidance of British photographer Josh Olins.
