Formal, elegant outerwear is once again a key style for Alfred Dunhill – and embraces the Autumn/Winter 2010-11 theme of great adventure and being well equipped for adventures wherever you are in the world. It is his overland journey from Europe to Japan – taking in Russia, Siberia, Mongolia and Korea along the way – and that spirit of travel and adventure from the period that has been the inspiration for Kim Jones’ Alfred Dunhill menswear collection this season.
The collection and its accessories are true to the history and wit of the archive together with the luxurious construction of Alfred Dunhill’s men’s apparel, brought up-to-date with forward thinking techniques and fabrications which are, of course, another part of the Alfred Dunhill DNA. All is styled in an insouciant, clashing, English aristocratic way, reinforcing the idea of the traditional yet radical nature of the Alfred Dunhill man. Predominant colours are earthy and wintery tones, with ‘Bonsai Green’ as a frequent motif and there is also an ‘Indigo’ theme in shirting. Suiting features a narrower silhouette, often three-buttoned and three-pieced, often worn with heavy mountaineering footwear and layered with knits and outerwear.
Although the look is ‘heritage based’ the innovative fabrics are not. For example, all weather fabric is used once more in this collection – the look is very traditional and formal but it is waterproof and has sportswear performance. There is also the Camdeboo fabric, a South African mohair which has great recovery and is ideal for travelling, keeping the wearer warm in winter and cool in summer. This fabric is used in the classic blazer, one of Alfred Dunhill’s iconic items, yet totally innovative. The themes of exploration, travel and technology are reinforced once more in this Alfred Dunhill collection.
